Wow, it’s been a while since the last post! A lot has been going on with the team so far in 2012. We all hold down a certain area of SoCal – Long Beach, Hollywood and Sherman Oaks. There’s about a 40 mile stretch between these three cities so we definitely cover a LOT of ground to make things happen!

We’ve spent a lot more time on our Tumblr and on Instagram (uh-oh!). And of course Twitter. All of those sites are super addictive!!! We’ve been designing new collections and putting a lot of energy into our other brand Shutter Shades. Working on some sickkk collabs right now for Shutter Shades so this summer is shaping up to be a hot one. Definitely stay tuned for what we’re about to do!

We’ve also been putting the right things in place for Way Too Fresh to be super official, from the apparel sourcing to the graphic design to the music sound (yes, music).

Basically a full-time job. But it is definitely worth it – you call the shots, you make the rules, you make the schedule, you set up the meetings, you close the deals, you hit the lab, you master your craft, you do it all! Oh, and never listen to the haters, critics, naysayers, doubters, pessimists, whatever you wanna call them.

Once you start on something you really can never stop because if you do, then it will slowly eat away at you (you know that feeling?). So everything is always in motion and moving forward to completion – then after that, on to the next project!

Remember, life is a journey of fulfilling new dreams that you create for yourself all the time. So STAY ACTIVE!!!

“Life is but a dream.”

Shoutout to all our fans, 1-Love, we see yall!

#WAYTOOFRESH

-Turbo